Bill Selmeier  -  Program Administrator

IBM Store Systems Market Support Center

  1. Bill Selmeier's background prior to joining the IBM sales team in 1969 calling on Kroger Food Stores.   (33 seconds)

  2. What challenges did IBM initially face bringing out Scanning systems.  (2 minutes 49 seconds)

  3. What  IBM did to encourage the source marking of Grocery products hosting over 450 Grocery Manufacturing, Printing and Packaging Industry people at the Store Systems Market Support Center and how did Bill become involved. (8 minutes 2 seconds)

  4. How IBM measured the rate of Source Marking and use it to market to Grocery retaillers.  (5 minutes and 27 seconds)

  5. Checkout productivity was initially below expectations.  How did that get corrected? (8 minutes 23 seconds)

  6. How were the Grocery retailler benefits documented and established so that the Industry believed in them?  (11 minutes 2 seconds)

  7. SPIFY the benefits tool.  ( 4 minutes)

  8. Spreading the Barcode Book
    shamelessly available at  (26 seconds)