McKinsey & Company and the UPC
Larry Russell Oral History

In 1970 Larry Russell was asked to consult with the Food Industry to determine if there was a productive and profitable way to automate product identification.  Over the next three years he worked with technical resources, industry committees, leaders in manufacturing and retailing to create a fact based identification that allowed for better run stores and savings for the consumer.  Here is his history:

  1. Introduction and how the project got started.   (6 min and 39 seconds )



  2. Organization and early days of the project ( 7 min 21 seconds)



  3.  Food Retailing in the 1960-70s.  (6 min  39 seconds)



  4. Fourth quarter 1970  ( 9 min  48 seconds)



  5. First Half of 1971 ( 15 min and 0 seconds)



  6. Second Half of 1971    ( 12 min 46 second)



  7. 1972 Activity  (14 min 11 seconds)



  8. Symbol Candidates, issues, focus down to a few  (8 min  11 seconds)

     
  9. 1973 Why Symbol was chosen and its Announcement  (14 min 55 seconds)



  10.   Larry's Biography (  3 min 20 second)